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Commercial Web sites should make it very easy for customers to nd dealers. This sounds like an obvious suggestion, but in fact it is often very dif cult for manufacturers to provide a dealer locator. Most goods are sold through wholesalers or distributors. These folks keep the dealers names to themselves. Yet providing information to the ultimate consumer is a very ef cient way of delivering customers to dealers and building total market share. How can you nd dealers Follow the money trail. Make it easy and pro table for dealers to be identi ed. To do this, have a Web microsite where dealers can provide their location, phone number, directions, store hours, and other such information (Figure 3-2). When dealers come to your microsite to register, have them provide the name of the wholesaler or distributor that supplies your products to them. Once your Web site has captured the dealers name, the Web site can automatically send the information to the appropriate wholesaler or distributor for veri cation before it becomes a part of your consumer Web site dealer locator. Some wholesalers or distributors will help you in this process; others will not.

The standard query operators comprise a set of methods called an application programming interface (API) that lets you query any .NET array or collection. Important characteristics of the standard query operators are the following: The collection objects queried are called sequences and must implement the IEnumerable<T> interface, where T is a type. The standard query operators use method syntax. Some operators return IEnumerable objects (or other sequences), while others return scalars. Operators that return scalars execute their queries immediately and return a value instead of an enumerable object to be iterated over later.

For example, the following code shows the use of operators Sum and Count, which return ints. Notice the following about the code: The operators are used as methods directly on the sequence objects, which in this case is array numbers. The return type is not an IEnumerable object but an int.

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The dealers provide you with their information plus their email address. Then, when customers come to your Web site and ask for a local dealer, if the customers give you permission, you can send their names to the dealer for follow-up.

class Program { static int[] numbers = new int[] {2, 4, 6}; static void Main( ) { int total = numbers.Sum(); int howMany = numbers.Count(); Scalar Sequence Operator object Console.WriteLine("Total: {0}, Count: {1}", total, howMany); } } This code produces the following output: Total: 12, Count: 3

There are 47 standard query operators that fall into 14 different categories. These categories are shown in Table 21-1. Table 21-1. Categories of the Standard Query Operators

In 1997, Citigroup, the parent company of Citibank, launched e-Citi, a Web bank that was designed to compete with Citibank itself and other parts of the $230 billion company. Citigroup put a lot of resources into the venture. Within 3 years the Web bank had 1600 employees and 100 different Web sites. Between 1998 and 2000, Citigroup spent $1.1 billion on the effort. It was a gigantic failure. By March of 2000, when Citigroup called it to a halt, the venture had only 30,000 accounts, compared to the 146 million accounts in Citibank. What went wrong For one thing, e-Citi was set up as an independent venture. Customers could not use Citibank branches. This was a fundamental mistake. People using a Web bank have a large number of questions to start with: How do I deposit money What ATMs can I use

Returns a subset of the objects of the sequence, based on selection criteria Selects which parts of the objects of a sequence are finally returned Skips or returns objects from a sequence Returns an IEnumerable object that joins two sequences, based on some criterion Produces a single sequence from two separate sequences Orders a sequence based on supplied criteria Groups a sequence based on supplied criteria Performs set operations on a sequence Converts sequences to various forms such as arrays, lists, and dictionaries Compares two sequences for equality Returns a particular element of a sequence Generates sequences Returns Boolean values specifying whether a particular predicate is true about a sequence Returns a single value representing characteristics of a sequence

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